African optimism

Boston Consulting Group have carried out a fairly small poll of active consumers in 11 African nations including Morocco and Egypt, which they’re calling the African Consumer Sentiment survey. Africans optimistic about their future, the poll finds, and willing to spend too…

“In 2020, Africa will have twice as many affluent consumers as the UK. … our research shows that African consumers are very optimistic and eager to spend. A wide range of products and services have already found enthusiastic buyers.”

I’ve recently found a fine new African magazine that covers the new architecture that’s rising up on the continent, mostly medium-size and community-scale projects. AD: African Design is an excellent antidote to the mainstream media’s doom-laden view of the continent. Here Africa is a stylish fusion of intense practicality and brimming optimism…

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